Archive for March, 2017

Should you hire an External Sales Firm to handle your Business?

Posted in Writing's on the Wall on March 7, 2017 by Sunil Anand

osheader2I have come across this question raised by an associate that I know of – who has just started off a business; and joined the ranks of the ever flourishing Startup ecosystem.

This is a very valid query – especially for all the startups out there. The questions that pop-up are:

1) Do I need a Sales Team?
2) When should I Hire a Sales team?
3) Can I manage a Sales team?
4) If I hire an internal team – what if they don’t deliver?
5) Should I hire an internal Sales team? or Outsource the whole shindig?

Well, let’s approach these questions objectively..

Do I need a Sales Team?

This is the question all startup businesses need to ask themselves. Well, the answer is YOU DO! Even though there are various online channels to generate sales & leads – a Sales Team is definitely a need; be it a Product or a Service. Every Business Needs Sales and that’s about it.

When should I Hire a Sales team?

To put it simply –

If you are a Product company – you will need the sales team as soon as the product is ready. Of course, tie-ups, marketing efforts, etc., should be done much earlier at the prototype or the MVP stage.

If you are a Services company – you need a sales team right from the beginning.

Can I manage a Sales team?

Simple, if you or someone from your team is from a Sales background – only then can you manage a Sales Team. Else, hire someone who can manage the team or just outsource it.

If I hire an internal sales team – what if they don’t deliver?

This question is like a hanging sword – before you realize you would have burnt cash on a non-performing Sales Team. Most new Sales Teams don’t deliver immediately – and with out the right management its all gonna go south.

Should I hire an internal Sales team? or Outsource the whole shindig?

And, the answer(s) to the question is –
> You Hire an Internal Sales Team if you are confident, have sales experience and can manage the team
> You hire an External Sales Firm to handle your business, in case you cannot afford hiring a team fulltime.

Outsourcing your Sales to an external firm is always a better choice – as it saves your time, money & most importantly ensures business is running!