How to find a Business Lead?

Posted in Business of it.. with tags on February 8, 2018 by Sunil Anand

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Now that’s a question every entrepreneur, sales and a business development person wants answered.

Well, there are several ways – traditional and non-traditional ways to generate leads and business. I would like to put across 2 main points to be considered. Read on..

1) Find out the needs / requirements

Everyone has requirements. Be it an individual, entity, start-up, SME, MNC or a multi-million dollar conglomerate – EVERYONE needs something or the other. The key is to find out what their needs are and match them to our product / service offerings and contact them.

And how do we do that? Let’s take an use case – A ‘Non Tech’ start-up has posted on a job portal or LinkedIn that they are looking for a Mobile App Developer. And if your service includes Mobile App Development – you have a connect! Tell the client (them being a non tech firm) to take care of their core business and to outsource their Mobile App Dev requirement. Rest is all about how good your portfolio is, the costs, and the expertise.

Once you find out that the prospect has a requirement, it becomes a warm lead from a cold one and you will be practically pitching only to warm leads – thus saving your time and being more efficient.

2) Create requirement(s)

There’s always a better way to do things and things can always be ‘more better and efficient’. One just needs to put this across to the prospect party.

– A Website can always be bettered – suggest a CMS probably

– An offline business would do better by going online

– If you have a product, am sure there are prospects who would need that

– Any business with online presence needs Digital Marketing

– Entertainment, Education, Healthcare, Transport, Travel, Supply Chain, BFSI, IT, ITeS, eCommerce, Gaming or any other vertical (or horizontal) all of them need to scale up.

We just need to find out how they can be bettered and what value we are adding to their business – and they WILL want it and take it!

Just remember, one needs to offer a ‘Business Solution‘ and not just any solution be it technical, staffing, digital, etc..

My 2 Pence..

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Should you hire an External Sales Firm to handle your Business?

Posted in Business of it.. on March 7, 2017 by Sunil Anand

osheader2I have come across this question raised by an associate that I know of – who has just started off a business; and joined the ranks of the ever flourishing Startup ecosystem.

This is a very valid query – especially for all the startups out there. The questions that pop-up are:

1) Do I need a Sales Team?
2) When should I Hire a Sales team?
3) Can I manage a Sales team?
4) If I hire an internal team – what if they don’t deliver?
5) Should I hire an internal Sales team? or Outsource the whole shindig?

Well, let’s approach these questions objectively..

Do I need a Sales Team?

This is the question all startup businesses need to ask themselves. Well, the answer is YOU DO! Even though there are various online channels to generate sales & leads – a Sales Team is definitely a need; be it a Product or a Service. Every Business Needs Sales and that’s about it.

When should I Hire a Sales team?

To put it simply –

If you are a Product company – you will need the sales team as soon as the product is ready. Of course, tie-ups, marketing efforts, etc., should be done much earlier at the prototype or the MVP stage.

If you are a Services company – you need a sales team right from the beginning.

Can I manage a Sales team?

Simple, if you or someone from your team is from a Sales background – only then can you manage a Sales Team. Else, hire someone who can manage the team or just outsource it.

If I hire an internal sales team – what if they don’t deliver?

This question is like a hanging sword – before you realize you would have burnt cash on a non-performing Sales Team. Most new Sales Teams don’t deliver immediately – and with out the right management its all gonna go south.

Should I hire an internal Sales team? or Outsource the whole shindig?

And, the answer(s) to the question is –
> You Hire an Internal Sales Team if you are confident, have sales experience and can manage the team
> You hire an External Sales Firm to handle your business, in case you cannot afford hiring a team fulltime.

Outsourcing your Sales to an external firm is always a better choice – as it saves your time, money & most importantly ensures business is running!

How to Run a Startup Business?

Posted in Business of it.. with tags , on March 28, 2016 by Sunil Anand

run biz

So..

You have started a business – Do you know how to run it?

Yes? Read Ahead. No? Read Ahead. Don’t care what I say? Read Ahead…

Don’t Hire!

As a start-up biz, you won’t get good talent readily available. Even if you pay big.. you just lose money.. No one wants to join a start-up as an employee..(unless you are funded, etc., etc., coz ppl looking for a job are smart)

Just wait (for the right guys) and don’t bleed..

Get Customers!

Oh wow! What a revelation you say?

Oh yeah, you can do all the spend, all the $hit to start a biz.. rather than conceptualizing, planning & what not, aim to have customers from Day1.. not Day 2 nor Month 2.. Day 1 is the key..

If you can’t get customers from day 1, then you are losing money from Day 1 remember that! which is not a good business plan or strategy or whatever the F@#k u want to call it..

Get Things Done!

Remove Dependency.

Just go get things done. If you depend on anyone, forget it. Don’t depend, if you have to depend.. well, just get it done.

Manage Time

Well.. you got it.

You save time, you save money.

Time spent = Money spent.

Time Managed is Money Earned.

 

In the end..

Don’t Doubt!

If you doubt, think, think, and think.. either you close down your business or fix it.. the earlier the better..

If delayed.. it means close your startup before its too late..

 

Yours Pessimistically..

BTW, I never did run a “successful” business..

Cheers! Slainte! Salut!

 

 

 

I SEE…

Posted in Writing's on the Wall on August 1, 2014 by Sunil Anand

I See You

I see….

Us
Them..
Dead people?
A lonely person..
someone on the highway..
a corner
a cart..
the sky
flowers
hands
a bird…
the road
everything
nothing
someone singing
chains
dreams
signs
a child
wilderness
the night
the dawn
love!
people
the cross
broken glass
life.

I see..

YOU!

3 Years and.. say about 4 Months…

Posted in Writing's on the Wall on June 13, 2014 by Sunil Anand

ImageHeck..!

Hear I am, after a sweet goddamn 3 + years there abouts… and pray what made me to write, u say? MUSIC is all.. its midnitght and the wind is a blowing nice n cold.. just laid my daughter (yes, its been 3 years \m/) to sleep..

the minds been racing for almost close to a year now..! now that am a father, with a lovely beautiful, angel of a daughter; and yes an equally heavenly wife 🙂

thinking what to write.. but, no, what? yeah, right..

this what happens after a gap too long.. but one things definite – Music is, was, and will always be an inspiration for me (next to probably books)

Am sleepy, but banging on equally sleepy, doom laden, head banging, sweet symphonic piece by “Green Carnation” the songs just about an hour long if you aske me (or if you want to know)…

Well.. gotta hit the sack now.. I definitely am planning to write more and make it a habit, say like once in a week.. well, atleast once in a month kinda visit to my blog, and write about things that mattered, matter, and will matter..

Till then.. stay alive!!

Full Moon!!!

Posted in Writing's on the Wall on February 17, 2011 by Sunil Anand


I guess I was in Love all along, just that I didn’t realize it!

The first time i saw her, I was in LOVE with her hair and as time passed I started loving her eyes, her smile, her talk and her touch too (though it was just a hand shake)
Then we started “chatting”, more like testing the waters, coz I never was keen on a relationship.. then she okayed a date, which I thought she wouldn’t 😛
..and the dates were on, i held her hand one day (took quite an effort though :D) then it went on.. pretty much a regular happening..

Then I told her that I missed her (which i really meant s she was outta town!) and the time I told her that I love her was the result of me being myself – late, careless, insensitive, etc., am trying to change myself ,to some extent n keep her happy, with great difficulty (believe me, its difficult)

I always thought of writing about US, but cud never, coz i cud never.. now that I am writing, thats definitely a change (though small)..

well…

One Day I realized that She too Loves me! (god (n she) knows why)
Sometimes you don’t realize, but you are in love! and I do love her and am happy that I realized it..!

P.S. Hope she like this, when she reads it…

P.P.S. To be n will be continued 🙂

Shadows…

Posted in Fiction: The Truth inside the Lie! on February 15, 2011 by Sunil Anand


“Why?” the stone cold voice asked, anger seething dangerously on the edge of insanity
“KILL” they shouted in unison
The place is crowded by ravenous blackness, pretty much closing in on all sides, claustrophobic..
“Life is a dream it never ends” a whisper floats, like mist on the tombs of a graveyard
The eyes of the voice loom over the wasted faces, pulling strings, weaving lives, destroying, creating, burning, killing..

“It’s just one big intrinsic apparatus”, the voice ponders “what if I just leave it or better..”
“KILLLL” the shouts are now screams, like hundreds of snakes shedding skins
“..destroy it”
“How many times should i do this?”
“As long as you live and as long as you feel, and as long as there is night & day.. and as long and as many times as we ask you to” rasps a voice..

It all started on a Monday morning, the doctor says “it’s done” a life is once again not lost. Years pass by, until another fine Monday when a mind got lost along with it the memories.. and yet another Monday, someone is murdered, “IT IS DONE” the voice says.
The Church, The River, The Christmas Tree, The Sea, The Street, The Cycle, The Hill, The Crowd
“How many times have you done this?” the judge asks
“I don’t remember”
“Are you trying to be mentally un-stable?”
“No”
“Doesn’t help coz you are not”
“I know”
“You have no sense of conscience, no feelings, no regrets and not fit for society”
“Who are you to decide that?” the cold voice asks
“You are a bane to humanity”
“Who gives you the right to decide someone’s fate?”
“You are hereby sentenced to the chair”


The last strap is clipped.
………..”Kill”, “Kill”, “Kill”, “Kill”, “Kill”
“Do you have any last words?”
“Hahahaha” its a frozen smile that asks “Does any one have any?”
The Smile, The Touch, The Kiss, The Hand, The Knife, The Blood, The Skin

“This time its not dead, and it can never be”, the voice announces.
The screams don’t stop and they go on forever…
..and so does the voice….